move consumer brands 
forwardEnd-to-end service for products that are ready to grow—smarter, faster, and further.
We support our partners with 360-degree services for long-term brand success.
Evan Aponte Founder | CEO & President Evan brings over 20 years of executive leadership in the CPG industry, spanning sales, marketing, supply chain, and various other functions. Using his experience at both large and emerging multinational companies, he founded Synexa to help world class consumer brands navigate the U.S. market and scale successfully. A proud Penn State alum and die-hard Nittany Lions fan, Evan now lives in New Jersey with his wife, Jessica, and their two children, Evie and Leo.
Anne Marie Aponte Chief Financial Officer Anne Marie is a startup veteran with 15 years of experience building, launching, and scaling high-growth companies, from pre-seed to Series D. A true generalist, she has led Operations, Product, Finance, HR, and other critical functions. Anne Marie is based in Colorado with her partner Chris, their two sons, Luca and Nico, and their loveable yet lazy bulldog Boone.
Sirma Staykova Operations Manager Sirma is a 20+ year industry veteran with deep operational knowledge and experience. She has supported brands big and small in achieving efficient and timely supply chain performance, with responsibilities ranging from procurement and logistics to inventory management and distribution. Sirma resides in New Jersey with her son Gordon.
Melissa LeFort Marketing Director Melissa is a seasoned brand builder with over 20 years of experience leading growth and marketing strategies for premium consumer brands. She’s opened 1,600+ shop-in-shops, spearheaded omnichannel campaigns, and played a key role in launching and scaling international brands for the U.S. market. Melissa lives in New York with her husband Michael, their two children Adelaide and Leo Henry, and their pups, Hazel & Harper.
